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| Why The UK Gambling Market is The Most
Competitive In The World |
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A simpe search on the internet for
online bookmakers, casinos, slots or any other sort of gambling activity will
result in you seeing a vast series of results. If you then restrict this to
just UK results you will get the message returned that there are more than 400
million results for just one of the basic querries. Is this because the UK
player base is bigger and has a greater gambling spend than any other country?
No. The answer lies in the constant fight to be licensed by creditable
organisations to carry out gambling activity within the borders of nations all
around the world.
UKGC License The top desire for all the internet operators in the world is to
get a UKGC license to operate in the UK and to have UK citizens be able to
access their offerings without breaching the remote operators regulations.
Being able to meet the requirements of the UKGC (United Kingdom Gambling
Commission) is a higher bar than any other regulatory body in the world and so
getting a license from them almost ensures you are able to get a license
anywhere in the world. It does also mean that online casinos regulated for the
best interest of UK casinos players makes the world of digital gambling safer
for all the players in countries everywhere.
Premier League More importantly than just getting a license is the sponsorship
money these gambling operators have to spend. No sport gets more global
coverage than the English Premier League football and you can only advertise
gambling operators on shirts in the UK that have a UKGC license. Very recently
the clubs Liverpool, Chelsea and Tottenham Hotspur have had to pull out of
sponsorship deals with an African betting partner at their own cost of
breaching the contract, because the operator was found not to have a UKGC
license to operate within the UK.
Super Saturation Despite the obvious money on show from the big spending sports
sponsorship by gambling operators the UK gambling market is so full of choice
that making a profit in the UK is very difficult unless you are a big
established name or you have larger worldwide interests that can support you.
The recent disappearance of names like BetBright and 188bet are just the early
signs that others will also show of the very difficult trading environment they
all experience within the boundaries of the UK. Both these companies spent a
large amount of their startup budgets on advertising the best prices and
give-aways around and they could not get sufficient market share to keep going.
UKGC License conditions
prevail Luckily for the customers of the
aforementioned operators that went out of business, those companies had had to
adhere to the conditions laid out by the UKGC and therefore were in a
sufficiently strong finanical position to honour all the deposits and anti-post
bets that the customers had lodeged with them. Although some players long-term
bets were settled early there were no casualties where players lost any of
their money. This degree of protection can not be said for operators outside of
the regulatory reach of the UKGC and anyone thinking of gambling online should
have licensing as their very first test of where to deposit their hard earned
money. Check the
UKGC register for your gambling operators license.
UKGC Future Whilst we are here we welcome the actions taken by the UKGC so far
in preventing less than safe people operating within the UK, they still have
much more to do. So easy is it for sports books to ban good gamblers and trawl
the ocean of punters for weak individuals that they can ruin the lives of
without real penalties, like going to prison. Their powers (the UKGC) need to
increase and they need to get tougher.
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