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Review Date : 7th Feb 2015
Blue Square was a division of City Index Limited, London, formed in 1983. Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd (ICAP) until January 2003 when it was acquired by Rank , one of the UK's leading leisure and entertainment companies. This gives the major casino operator a role in bookamking that it has wanted for some time. It can now compete properly with Coral and William Hill and Ladbrokes.

Regular upgrades to the website but no overall change since its inception.

What you get
Its now a soft looking slick operating simplified betting system. We quite like the changes and the results. No more strange browser problems and lengthy wait times.

The menu system is clear and the bet options are easy to understand.

Crucial betting windows give a clear account of what you are about to bet on and how much. Confirmation screens very good. Some other firm's sites lack this key incredient.

They get good marks for trying odd markets like the Oscars and Poker. All in all a nice feel with professionalism.

There is a new easy to reach Results and Form Guides section powered by sportinglife and now there is a service where you can reach all this information on your mobile phone by dialing 64555.

Limiting their liability to about £2000 per match bet, so if you are a really big punter you may be forced to go looking. Not quit as bright and clear as it could be. Poor range of markets on offer.
IBAS registered
Cut : Tax free Score : 8½/10 Book : see comparison table
Max payout : £500,000 Tel : 0800 5870500 Email :
Based : BlueSquare, 6th Floor, 3 Sheldon Square, Paddington Central, London W2 6ER
Write to : Blue Square Customer Services 3rd Floor, 89-95 St. Pauls Road Highbury, London N1 2NA
Comp. No. : 03796653
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