|English Premier League football teams Leicester City, Norwich City
and West Bromwich Albion have all secured partnerships with gambling
Leicester has agreed
a deal with Betfair that will see the online operator become the clubs
official betting partner.
Although the terms of the deal were not
disclosed, it has been confirmed that the partnership will commence ahead of
the 2015-16 season, which started this weekend.
Meanwhile, West Brom has
signed a one-year partnership with NetBet that will run for the duration of the
Under the agreement, NetBet will serve as the
clubs betting partner and benefit from a branding presence on LED boards
at the clubs Hawthorns home stadium.
In addition, Norwich City,
which last season gained promotion from the second-tier Championship, has
entered into a partnership with Coral.
Under the multi-year agreement,
the terms of which were not disclosed, Coral will become the clubs
official betting partner and sponsor one of the stands at the teams
Carrow Road home stadium.
Although the stand will retain its name, it
will be labelled as the Barclay Stand sponsored by Coral
gambling operator will benefit from a heavy presence throughout the stand, with
company branding to be placed on the front and back of the structure.
addition, season ticket holders and club members will gain access to a number
of special benefits from Coral such as sign-up incentives and betting
Just a week ago Fantasy Sports company Mondogoal entered into a
partnership with English Premier League football club Tottenham
Under the deal, the terms of which were not disclosed,
Mondogoal will become the clubs official fantasy sport partner and will
develop a Spurs-branded fantasy football game for supporters around the
Launched before the start of the new Premier League season, the
game will be promoted to Spurs fans worldwide via the clubs various
The move comes shortly after the club also struck a
long-term deal with the NFL American football league, under which at least two
NFL games will be played per year at Spurs new stadium, due to open in
There is no doubt that fantasy football gaming is a growing
engagement platform around the world, and we are proud to be able to offer this
innovative opportunity to our fans through a partnership with Mondogoal,
Spurs head of business development Aidan Mullally said.
Arshad, chief executive of Mondogoal, added: Tottenham's rich tradition
of playing entertaining and attacking football and the club's exciting plans
for the future - including its partnership with the NFL and new stadium
expansion means we cannot think of a better fanbase to push fantasy
football to throughout the world.
Arsenal and West Bromwich
Albion follow suit
Gunners and Baggies have become the latest football
clubs in the English Premier League to secure partnerships with gambling
London-based Arsenal has struck a deal for Betfair to become
its official betting partner in Europe, excluding the UK, Ireland, Italy and
Russia. Under the agreement, the terms of which were not disclosed, Betfair
will benefit from branding placement during fixtures played at the clubs
Emirates Stadium home ground. The online operator will also have access to
hospitality facilities at the stadium, as well as first-team players for
promotional and marketing activities.
Meanwhile, West Brom has followed
up on recent deals with TLCBet and NetBet by signing a multiyear extension to
its existing partnership with Bet365. Under the deal, the terms of which were
undisclosed, Bet365 will continue to receive branding exposure on pitchside LED
boards inside the clubs Hawthorns home stadium. Bet365 will also retain
its role as the clubs UK and European betting partner, with its logo
continuing to feature on interview backdrops. George Harborne, head of
partnerships at West Brom said: We are delighted to secure this agreement
with bet365 and to continue the relationship we have had with the brand for a
number of seasons.