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| How Online Casinos Attract and Retain VIP Players |
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High rollers are
not exclusive to traditional casinos, as online casinos have their share of VIP
players as well. In fact, due to the wide reach of online casinos, the most
popular ones often have more VIP players playing on their platforms regularly
than are found in traditional casinos these days. Similar to the special
facilities and treatment which traditional casinos offer to their VIP members,
their online counterparts have their own ways of attracting and retaining
high rollers as well.
However, given that the platforms
are quite different, so are the strategies used. Whether you own an online
casino of your own, or you are one of the illusive VIP players on which casinos
depend so heavily, let’s discuss a few strategies/features which top
online casinos keep reserved only for their VIP members.
Trust Factor: Certificates of
Authenticity
When we are discussing players who spend a good deal
of money on casino games on a fairly regular basis, we are talking about a very
select group of people, who have both the will and the ability to do so. To
them, nothing is more important than establishing trust. In other words, high
rollers will only play at casinos that have a good reputation to back them
up.
While they may very well be able to spend thousands of dollars on a
whim, none of them will bother to do so, unless they feel that the online
casino can be trusted not to try and cheat them. The most popular and
successful casinos will always have the respective certificates of authenticity
and fair play displayed clearly on their websites. eCOGRA,
MGA, and Geotrust are among
the few highly revered internet gaming authorities and fair play certification
boards, so a casino that has trust badges from them are more likely to be
trusted by high rollers.
Convenience and Speed: A Smooth Experience
Nobody
likes a sluggish site with limited payment options and long withdrawal times,
so a potential VIP member is less likely to come back on having such an
experience while playing. All well reputed online casinos offer a wide range of
options to their players to make deposits, while keeping the withdrawal times
as short as possible.
To ensure a snappy, smooth and appealing
experience for every player who is logged in, the server bandwidth and resource
allocation must be on point. However, the final user experience is determined
by the casino software used.
Big and Exclusive Bonus Offers: Rewarding VIP
Members
High rollers like exclusivity, which is why VIP
memberships and special casino promotions targeted towards them are often
highly effective in both attracting and retaining high value players.
Casino promotions, big
welcome bonuses and exclusive VIP only offers work like a charm because they
benefit both the players and the business model.
To explain how it all
works, let’s highlight a few key factors:
- The more time and money the player spends,
the bigger the rewards
- High rollers don’t mind spending money
if the rewards feel like something that would be worth their effort
- As we are discussing legal sites that
maintain all the requisites of fair play, the chance to win big is real and
always there
- Casino promotions are designed to continually
reward returning players with unlockable VIP tiers, exclusive offers, free
spins, loyalty points, etc.
The Games: A Casino is Only as Good as the Games they
Have
It doesn’t matter whether a casino is trying to attract
VIP players or regular ones, having a wide collection of good slot games, card
games, dice games and more is a must. Players will be far more likely to come
back if:
- They like the games they have already
played
- They have more games to try out on their next
session
- The casino keeps adding new titles to its
roster frequently
That being said, high
rollers are found to be particularly interested in classic games such as
baccarat, poker, blackjack, roulette and live casino features. This is why all
quality casinos are properly equipped these days to offer classic table games
to their VIP members.
Now that we have a good idea regarding how
premium casinos attract and keep their VIP members, the real question is, how
well these strategies are actually implemented by the particular casino.
It’s when all of it comes together to offer a complete experience in a
comprehensive package that things begin to click for both online casinos and
their high value players.
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